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On With The Show!

Published: 05/01/2012 by Allan Duffin in Business

On With The Show!
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Most towers have been to tow shows, but we wondered how many appreciate what it takes to plan and put one on. Here’s a peek behind the curtains at the many tasks show planners have to worry about to bring you a fun and informative show and them a successful event.

Online Leads: They can be profitable or push you over a cost cliff
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Towman and towing business writer Dennis Wencel writes that as more and more towers are advertising online, many have decided to use keyword ad tools like Google Adwords. However, a trend of overpaying for these online leads is beginning to emerge. Understanding the costs involved in employing online tools can save you hundreds if not thousands of dollars.