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On With The Show!

Published: 05/01/2012 by Allan Duffin in Business

Most towers have been to tow shows, but we wondered how many appreciate what it takes to plan and put one on. Here’s a peek behind the curtains at the many tasks show planners have to worry about to bring you a fun and informative show and them a successful event.

Towman and towing business writer Dennis Wencel writes that as more and more towers are advertising online, many have decided to use keyword ad tools like Google Adwords. However, a trend of overpaying for these online leads is beginning to emerge. Understanding the costs involved in employing online tools can save you hundreds if not thousands of dollars.