Search results in category The Black Book
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Online Leads: They can be profitable or push you over a cost cliff
Published: 09/01/2011 by Dennis Wencel in Business
(0 reviews)Towman and towing business writer Dennis Wencel writes that as more and more towers are advertising online, many have decided to use keyword ad tools like Google Adwords. However, a trend of overpaying for these online leads is beginning to emerge. Understanding the costs involved in employing online tools can save you hundreds if not thousands of dollars.
Goodbye, Old Yeller: Get off print and online for more tow business
Published: 02/01/2011 by Dennis Wencel in Marketing
(0 reviews)The Black Book. The author of “The Black Book On Towing” and owner of the website www.towprogram.com begins his first column of what will become an occasional series on how to be better at the business you’re in. Dennis Wencel is both a towman and a business writer and so he knows of what he speaks. Avoid the costly mistakes that can hurt your business and rob you of profits. Watch for The Black Book.
A Good Offense: It’s the best defense against those who seek to regulate us
Published: 05/01/2012 by Dennis Wencel in Business
(0 reviews)A Good Offense. It’s the best defense against those who would regulate our industry. The author of The Black Book business column advises towers to get involved to protect yourself, your company, and the industry.
Move To Heavy Duty? Long-term planning on the back of a napkin
Published: 07/01/2011 by Dennis Wencel in Business
(0 reviews)Dennis Wencel, our towing business columnist, cautions towers to think twice about the crucial decision to upgrade to heavy-duty work. He offers good advice for anyone giving such a growth plan some thought.